In June 1926, the two oldest motor manufacturers DMG and
Benz & Cie. (formerly Benz & Co.) merged to form Daimler-Benz AG. A new brand logo was born, which incorporated the key elements of previous emblems: the three-pointed star.

The period after the First World War was heavily affected by inflation and poor sales figures – especially for luxury goods such as passenger cars – and weighed heavily on the German car industry. Only strong brands produced by financially established companies were able to survive, but were often forced into mergers or partnerships. Competitors for many years, DMG and Benz & Cie. entered into a joint venture as early as 1924 in order to remain competitive through standardised design and manufacturing, purchasing, sales and advertising.

During this period the two companies frequently engaged in joint advertising using separate trademarks. Two years later, in June 1926, the two oldest motor manufacturers then merged to form Daimler-Benz AG.

A new brand logo encompassing the key elements of previous elements was created: the world-famous three-pointed star of the Daimler-Motoren-Gesellschaft was surrounded with the "Mercedes" word mark and the equally acclaimed "Benz" brand name with a laurel wreath encircling both words.

To this day, this trademark, which has scarcely been modified over the decades, continues to grace Mercedes-Benz vehicles. The three-pointed star has become a universal symbol for quality and safety and the Mercedes-Benz name is associated with tradition and innovation, with the future of the motor car throughout the world.